Blog - The latest articles and news

Explore the world of digital as we share ideas, perspectives, success stories, and the occasional clever workaround from our team’s decades of experience.

AI in SEO: Why Entities and Context Matter More Than Keywords

Published
Author
Phil Owen
Partner

Search technology is evolving and education providers need to adapt their strategies because change is essential for their success. The practice used to be to repeating "AAT courses" or "ACCA training" on a page, tweak metadata, build backlinks and make micro adjustments to influence the algorithm. But for UK education SMEs, the game has changed.

Read more

How to setup git mirroring from a private Github repository to GitLab

Published
Author
Phil Owen
Partner

Learn how to mirror your private GitHub repository to GitLab, enabling seamless CI/CD deployment pipelines. This is useful if you continue to use your GitHub private repository as the primary team repo and want to benefit from GitLab's excellent deployment services.

Read more

Is your website holding back your student enrolments?

Published
Author
Phil Owen
Partner

In today’s competitive education market, your website is much more than a digital brochure – it’s the cornerstone of your student recruitment strategy. An outdated or poorly optimised website could be the reason your enrolments aren’t meeting expectations. At Sticky Digital, we’ve helped education providers like McArthur Morgan turn underperforming websites into powerful recruitment tools. Here are five key areas to review to ensure your website is set up for success.

Read more

How a strong online presence can revolutionise student enrolment

Published
Author
Phil Owen
Partner

In today’s digital-first world, education providers face a critical challenge: how to stand out and attract students in a crowded, competitive market. With online learning platforms thriving and expectations for seamless user experiences higher than ever, having a strong online presence isn’t just an advantage – it’s essential. At Sticky Digital, we’ve seen how the right digital strategies can transform student recruitment. Take McArthur Morgan, for example. When they approached us in 2019, they were spending heavily on digital ads with little to show for it. Within just a few years, they were enrolling 150 students a month. Here’s how we made it happen – and how you can apply the same principles to revolutionise your student enrolment.

Read more

Get in touch – we’d love to help

Whether you’re looking for innovative solutions or a long-term partner who’s as invested in your success as you are, we’re here for you.

Our offices

  • Hampshire
    Gatcombe House
    Copnor Road, Hilsea
    Portsmouth, Hants PO3 5EJ
    Tel +44 (0)2392 380 457