Case Study - Revolutionising the trade-in industry
Mazuma Mobile partnered with Sticky Digital to create the UK’s first trade-in website – a platform that remains the industry leader, enabling millions of pounds in transactions every month.
- Client
- Mazuma Mobile
- Project
- mazumamobile.com
- Service
- Web application development
Overview
In 2006, Mazuma Mobile came to Sticky Digital with a game-changing idea: to create the UK’s first trade-in website dedicated to mobile phones. At a time when recycling electronics was still a novel concept, Mazuma identified a gap in the market for a streamlined platform to handle the entire trade-in process.
We partnered with Mazuma to design and develop a system that made the trade-in process effortless for users while seamlessly handling backend complexities like pricing, logistics, and scalability. The result was a revolutionary platform that not only simplified mobile phone trade-ins but set the standard for the industry.
Since its launch, Mazuma Mobile has processed millions of transactions, helped recycle vast quantities of mobile phones, and grown into a multimillion-pound business. Their continued leadership in the market stands as a testament to the strength of their vision – and our collaboration.
What we did
- Custom frontend web development
- Web application backend
- Pricing management
- Scalable architecture
- Logistics integration
- Royal Mail barcode QR
- DPD
- ASDA
- On-page SEO implementation
- GTM & GA4
- DataLayer events
- Facebook CAPI
- TikTok & Snapchat API
- Experian Bankwizard
- CheckMend integration
Sticky's combined strengths in technology and creative design are key to making our online service a sophisticated and extremely user-friendly tool.
Mazuma Mobile
- Years of collaboration
- 18+
- Phones recycled
- £millions
- Market position
- #1